In downtown Rome near the Spanish Steps, Valentino’s historic headquarters on Piazza Mignanelli are a genuine legend. Inside and out, the 16th century residence, which has been the protagonist of numerous photo shoots appearing in the world’s most famous magazines, represents the passion and inspiration, results and recognition of a fashion brand that is universally acclaimed and loved. Inside Palazzo Mignanelli, the brand’s affinity with classic, modern, and contemporary art and with grand Italian artisan tradition magically came to life through the exquisite work of a unique and brilliant group of pattern-makers, seamstresses, and embroiderers. Under some of the oldest frescoed and coffered wood ceilings in Rome, amidst the staircases, desks, bookcases, rooms and workshops, the Valentino maison is a fascinating combination of different eras and styles. Like fashion, it is incessantly and relentlessly changing through an exciting sequence of transformations, innovation, evolution, modifications, and changes. It reveals Valentino’s devotion to uniqueness and dedication to beauty that is expressed through an endless variety of silhouettes, ideas, images, and projects. Its products were designed for an ideal elegant woman inspired by her couture clothes and lifestyle and by her desire to make a statement, stand out from the crowd, and live life to the fullest.
In sync with the times, restyled and updated, the Valentino woman of Maria Grazia Chiuri and Pier Paolo Piccioli, the current Creative Directors of the maison, is freer, more extreme and daring. She wows the crowds with amazing combinations of chiffon and black leather, cashmere and metal studs, herringbone wool and light Chantilly lace. Evanescent and ethereal, but also magnetic and mysterious, she is seductively ambiguous, unpredictable, and as elusive as a mirage. An intense, ineludible icon that is simultaneously equivocal and elegantly impalpable, she wears sleek outfits that impeccably accentuate her figure and are shaped and embellished by concealed structures, exclusive techniques, and exquisite trims. Her couture dresses fit her contemporary personality like a glove. Defining and emphasizing her distinction like a gentle, floating aura, they transform her uniqueness into an ineffable, quintessential and overwhelming sensorial experience.
Rome, the home of Valentino couture, remains its ideal stage and source of inspiration. Its incomparable, aristocratic layers of sublime artwork and architecture, memories and patina, emblems and stylistic elements generate a sumptuous and unique texture of different moods. It is a breathtaking spectacle of slender neoclassical columns and exuberant baroque caprices, endless views and secret glimpses, dazzling reflections and shadowy corners that symbolize the magnetic and contradictory allure of Valentino’s perceptive and unpredictable woman. She knows and appreciates couture that redefines and updates fashion’s legendary looks, giving exclusive materials and techniques contemporary appeal, carefully studying precise silhouettes and volumes, creating pleated, folded or draped constructions, and adding meticulous and elaborate intarsia and cutouts, placed and all-over embellishments. This woman, imagined by Maria Grazia Chiuri and Pier Paolo Piccioli, is on a constant quest to find herself. Bewitching, mystifying, and utterly stunning, she also knows how to stand out in a crowd and she skillfully transforms and distances herself. She lets her imagination fly, interpreting Valentino style in her very own personal way, wearing couture masterpieces that, like Rome, are unique and timeless.
Synthesized in a refined bouquet of fragrances, the ingredients that define the femininity and uniqueness of the Valentino woman have inspired a new perfume called Valentina that was conceived as couture style and a signature element of distinction that expresses a feminine ideal. Valentina is beautiful, radiant with charms belonging to a modern heiress. She is seductive, sophisticated , unconventional, charismatic . She creates her own style. She sets home in a classical Roman Palazzo but there is nothing she likes more than feeling the heart beat of the vivid city of Rome. She is the only protagonist of a hypnotic, bewitching story full of references and allusions to legendary figures of Italian fashion and cinema. Valentina comes to life in the advertising campaign for the perfume shot by David Sims and the TV film directed by Johan Renck along the dark and secret streets of a sumptuously deserted, nocturnal Rome.
From this sensual, insolent beauty, this blatant femininity that eludes conventions, two master perfumers, Olivier Cresp and Alberto Morillas, created a fragrance as a tribute to today’s Valentino woman. With attitude, sophistication and unexpected characteristics, the bouquet of Valentina blends an irreverent Italian floral oriental in which each facet reveals a paradox. Calabrian bergamot is a hymn to exuberance and freshness, shaken up by the insolence of white Alba truffles. In their trail, jasmine, Amalfi orange blossom and tuberose celebrate radiant beauty, while being offset by the rebellious delight of wild strawberries. Finally, the nobility of cedar is seduced by the captivating sensuality of amber... Valentina marks out a solar, unexpected trail, classic yet modern.
The intense notes of the perfume perfectly blend with the delicate purity of the transparent crystal bottle. Slightly rounded yet sleek, it wears three flowers, emblems of Valentino couture, in pale shades of white, ivory, and nude : recurring colors featured in the most recent collections that represent the brand’s taste for contrasts and contradiction and its new direction. Skillfully blending and contrasting naughtiness and innocence, restraint and audacity, the sensual bottle is topped by a silver ring and a black pearl. And, comes in a white box decorated with floral motifs in relief.